The qualitative methods we use most regularly are 11 in-depth interviews, small group conversations, usability tests, and surveys. Historical or political events that happened in their lifetime form their perception of the world they live in. }. Depending on your business, youll analyze additional. My work in research considers the uses of our coverage in our readers lives, by getting to know discerning readers and reporting back on insights. The Factual analyzes more than 10,000 news stories every day to help readers find the most informative, least-biased articles. If the Atlantic limited itself to a conventional 12-column grid structure, to writing classical newspaper content, then the publication wouldnt be even close to where it is today. padding-bottom: 0.5rem; Initially published in Boston during 1857 as The Atlantic Monthly, the literary and cultural magazine highlighted contemporary sensibilities of leading writers and their commentary on education, the abolition of slavery, and other major political issues of the time. When I came to The Atlantic nine months ago, my colleagues and I wanted to clarify our research organizations reason for being as a new strategic discipline inside the company. The Atlantic aims to target a group of people who are important, interested, and want to leave an impact on the world. Craft the presentation with an emphasis on clarity, flow and visual persuasion. Omissions? Behavioral analysis investigates online behavior. 57% of employees at Atlantic Records are White. If youre looking for more resources on how to get started with audience research, I recommend Leah Buleys book The User Research Team of One. Are you able to reach visitors globally, or are you missing specific locations? These sources are generally trustworthy for information, but may require further investigation. After a down week, AEW Rampage posted an increase on Friday, while Battle of the Belts ranked outside the top fifty cable programs. Taking much of this feedback, we build and rehearsed our final presentation, which can be viewed here: I think one of the biggest takeaways I got from this project is the idea that design rules are merely suggestions often highly credited ones, but nonetheless suggestions. Created as a literary and cultural commentary magazine, it has grown to achieve a national reputation as a high-quality review organ with a moderate worldview. These scores show that articles from the magazine are highly likely to be very opinionated and use loaded language to elicit an emotional response from readers. .tf-form-container-footer .tf-email-input { Founded in 1857 with the intent of covering topics such as slavery, education, and other political affairs, the company has expanded to topics such as news, politics, tech, and health. I took charge of the website, Youie took initiative with the magazines. As a technological service provider, you might be interested in the position and seniority level in a company to assess proficiency level and issues the audience faces. The premieres of new US series are normally the domain of Channel Five, Sky Atlantic and other stations, with the video-on-demand exclusivity being fought over further down the line. Meloni, who took office in October at the helm of the most right-wing government in Italy's postwar history, is a staunch Catholic conservative. 191,916. They dont want marketers and ads to bore them with the info they already know or overwhelm them with facts that make them feel stupid. Youll find some theory here, yes, but also examples of how weve used promoted practices in our recent research with readers. Psychological audience analysis is the third category of audience analysis and focuses on attitudes, beliefs, and values. from Similarweb or a similar platform. The intended audience of The Atlantic appears to be a very unique target group. E-Book Overview. She is an outspoken donor to Democratic Party politicians, including Kamala Harris and Joe Biden. "In the end, we believe that readers will pay for the richness of The Atlantic in digital form. In the mission statement, The Atlantic calls itself Americas leading destination for brave thinking and bold ideas that matter. It is this intense They dont want. (See our How It Works page to learn more about our algorithm.). Its offices are in Washington, D.C. Situational analysis includes factors like the size of the audience (how many people you are targeting), the occasion (temporal or seasonal), and the level of interest (strong or low). My work in research considers the uses of our coverage in our readers lives, by getting to know discerning readers and reporting back on insights. 11 The ABC News Facebook page had the largest number of unique users at 1.1 million per month. There was so much stuff to take away that I compiled a one-page list of the most actionable points of improvement we could implement (paper image below). Editorially, The Atlantic takes a Left-Center position on most issues and has long endorsed Democratic candidates. text-align: center; Shadowland is a special project exploring conspiracy thinking in America. height: 11rem; And we think it's important for the company to rely equally on audience and advertisers for financial support," The Atlantic's President Bob Cohn stated. Not only does this approach encompass a larger reader audience, but it points to the fact The Atlantic can do anything, that they have the creativity, wittiness, to present any form of content in an engaging manner. The demographics of your audience are statistical information about your audience such as age or education level. and ads to bore them with the info they already know or overwhelm them with facts that make them feel stupid. What are the other types of audience analysis? A good place to start is by defining the demographicof your audience. Admar Gonzaga, 440 Itacorubi - Florianpolis / SC 88034-000 - Brasil, 20, Oskar-von-Miller-Ring, 01-102, 80333 Munich, Otemachi Building 2F, 1-6-1 Otemachi, Chiyoda-ku, Tokyo, 100-0004, Milton Gate - 7th Floor 60 Chiswell St, London EC1Y 4SA, Similarweb LTD 2023 All Rights Reserved, Demographic Audience Analysis: The Key to Expanding Your Market, Research Intelligence, , Senior Digital Research & eCommerce Specialist, Imagine this: Youre a computer science professor about to speak to your 12-year-old daughters class about your work. Since launch, we have periodically requested feedback in the app and will continue to do so. * Its a strategic partner that employs many of our organizational priorities, including publishing work of consistently high quality and getting it to more people. How is a demographic audience analysis useful? Thats when I began analyzing the grid structure with the developer tools. As Jim Quindlen, our senior director of product design, explains, the first step was reviewing analytics, working with our internal data science team to surface patterns in usage related to the existing site navigation. To better understand The Atlantics website composition, I started my gridding process by overlaying guidelines and rectangles over the existing web content. The Atlantic scores above average mainly due to strong sourcing of information from reliable sources and due to experienced, repeat authors who demonstrate topical knowledge. Imagine you are offering sports gear in Alaska as opposed to Dubai. , Design @ Carnegie Mellon [www.josephz.me], Preparing for a Kitchen Renovation or Remodel in Polk or Marion County. Audience research isnt an island. Updates? Now that we knew we were analyzing the same fonts and colors, I began finding the exact color codes and typefaces through Google Chromes developer tools. These are a living set of principles, and I welcome thoughts on what is working amongst your teams and the people you serve with your products. Historical or political events that happened in their lifetime form their perception of the world they live in. The problem is, with most analytics tools, you can only measure your own stats, which leaves you nothing to compare to. Article updated on September 15, 2022 to reflect new data. Only you didnt consider who you were talking to ahead of time. Because of this action, Atlantic menhaden population levels started to rebound. background-color: #333; background-color: #003650; Want to spend less time searching for the best news stories? } } It can also help you tap into an audience that you might not currently reach. Hi, I'm Emily Brennan, a Moncton-based content writer and strategist serving tech companies, entrepreneurs, and agencies. Audience research is a strategic partner that employs many of our organizational priorities, including publishing work of consistently high quality and getting it to more people. Results are useful to consider when disseminating information on nature-related topics to a general public audience. See how other journalism organizations are undertaking their work with audiences through these articles by and about the The Wall Street Journal, Bloomberg, and NPR. There are a few instances when you may be better served not taking your questions to audiences first. In doing this weve heard about common needs amongst people who use the app, including being made aware of which stories weve published most recently (for which we introduced a new Latest tab), a Search function, and an Android app. A great UX/UI design? Summarized. The Atlantic has 645.5K Subscribers, 2.21% - Engagement Rate, and 10.2K average views of all the videos. The audience, in my opinion, is the general population who are extroverts or who . The most common ethnicity at The Atlantic is White (57%), followed by Black or African American (17%) and Hispanic or Latino (15%). I help fill your website with content that your audience will love.<br><br>If you are . (Rauch, 2003)" I'm sure most people have experienced one of these moments at some point, really making it easy to relate to the article. display: flex; Audience influencer demographics are profiles of influencers' followers that can give brands and marketers the details they need for targeting in influencer campaigns. .tf-form-container-footer .tf-success p { Based on this data, The Factual assigns The Atlantic a Moderate Left bias. .tf-form-container-footer .tf-sub-title { That information can include the ages, genders, locations, lifestyles, values, education levels, income levels and interests of the audiences they reach. In the first half of 2020, we grew to a total of 552,242. can reveal how impactful it is in your industry. color: #FFF; Be involved in projects with our **Earth & Environment Team** and be a part of a growing organization . 42% of The Atlantic employees are women, while 58% are men. When someone opens the website, he/she is welcomed with a large primary article and secondary/tertiary articles on the left and right. } background-color: #0073aa; In an even more worrisome sign for the economy's long-term prospects, the country's population shrank last year for the first time since the early 1960, falling by 850,000 to 1.412 billion.. @media only screen and (min-width: 768px) and (max-width: 875px) { Create your own unique website with customizable templates. .tf-form-container-footer .tf-submit button:hover { 15% of The Atlantic employees are Hispanic or Latino. .tf-form-container-footer .tf-title { Playfair Display Type SpecimenUI Case Study, UX Case Study | MoneyPig App, a tool to control kids money. Conducting research that begins with a bias. Furthermore, the Atlantic refers to its readers as affluent and accomplished and refers to readers as representing a vital audience of the countrys most influential thought leaders. From their mission statement and statistical demographics, we concluded that the magazine strives to target industry leaders, those that hold power and have influence. Our critique with Vicki + the class also pushed us to dive deeper into the WHY of The Atlantic. .tf-form-container-footer .tf-title { width: 100vw; DermWorld is the voice of the American Academy of Dermatology. Reading several, highly rated articles from across the political spectrum helps counter the bias of any news source or story. At the time of the writing of this post, 14 percent of the vote in Indiana has yet to come in. } Here are some statistics about its magazine readers: The numbers for the digital platform vary slightly, but are consistent. In addition, the magazine moved its offices from Boston to Washington, D.C., in 2006. is currently the strongest marketing channel for your toughest competitor, and you dont know it? Together with collaborators I spend the equivalent of months per year learning about the news needs, digital preferences, and hopes for independent journalism of hundreds of smart people around the world. UNTIL THE 1970S, MARKET RESEARCH WAS DOMINATed by "demographic segmentation": the classification of consumers by age, income, level of education, and other quantitative variables ("two-point-one. We plan the most appropriate research means based on the project, timeframe, and collaborating teams. while the audience assumes the responsibility for evaluating the performer's competence in both areas. Former advisor to Sun Microsystems board of directors. I drafted a set of research practice principles that were useful to bring to early conversations with new colleagues. The average Factual Grade for the entire dataset was 62.5%. The high quality of its literaturenotably, serialized novels, including best sellersand its literary criticism preserved the magazines reputation as a lively literary periodical with a moderate worldview. Get the best news in your inbox every morning. height: 13rem; But it has a shelf life: We shouldnt take the results as fact forever, as our audiences habits and needs change over time and their life circumstances. The Atlantic scored an average Factual Grade of 67.3%, placing the magazine in the 71st percentile of our dataset. } Here well examine what is demographic audience analysis and how to do it. The "spatial turn" in literary studies is transforming the way we think of the field. Whats the best way to get your audiences attention, engage and convert them? They were clear that we should be wary of confusing complicity and conspiracy (or, separate what is an effect of capitalism from that which is more sinister): guidance that was shared with the projects editor, participating reporters and designers, and the product and engineering teams. The Atlantic also uses a lot of subtle political references that introduce a layer of depth to their articles. word-break: break-word; width: 95%; Similarwebs research analytics provides the data that answers and other information that can help you develop a stronger understanding of your audience. The magazine is known for its very in-depth and lengthy articles on these multiple topics. Launched as a print magazine in 1857, The Atlantic has extensive experience with reader revenue having relied primarily on subscriptions along with live events to support itself for over 160 years. padding-bottom: 0.5rem; With our publications November 2019 print and digital redesign the first in years, and comprehensive across all of the places where individuals see our brand we anticipated significant feedback from subscribers and non-subscribers. font-size: 0.7rem; Depending on your business, youll analyze additional demographic information. factors that are uniquely relevant to your industry or product. The Atlantic has gone through numerous ownership shifts since its founding in 1857. In the 1970s, increasing publication and mailing costs, far outstripping revenues from subscriptions and meagre advertising sales, nearly shut The Atlantic Monthly down. The author gives a brief history of introversion saying when the term introvert started and how much of the population introverts . How does The Atlantics target audience inform the publication makes decisions? Knowing whether most of your audience accesses your site through mobile or desktop impacts your decisions on how to display content and information and where you want to focus your efforts. When the browser width is decreased, the secondary one on the right stays at a static 300px, eventually disappearing entirely when the browser hits a width of 975px. Our editors will review what youve submitted and determine whether to revise the article. Find missing information using internal and online resources display: none; Learn. Youll find some theory here, yes, but also examples of how weve used promoted practices in our recent research with readers. Everyone at The Atlantic has played a role in building and growing our paying audience. Each generation has its idols and fashions, which impact their taste and sense of value. Marketing Gender Distribution At Atlantic Records Male, 42.6% Female, 57.4% Consistent, well-written content? Subscribers exclusively enjoy unlimited access to all of The Atlantic's journalism. When we first talked to a limited number of Atlantic readers about the concept for a large-scale project about conspiracy theories six months before publishing it, they were hopeful for the project that would become Shadowland but somewhat skeptical that the ambition for this project could be completed with an Atlantic eye.. (5/15/2016) Updated (D. Van Zandt 04/10/2022), Last Updated on April 10, 2022 by Media Bias Fact Check, Left vs. Formerly a monthly publication, it now releases 10 issues a year and maintains an online site. Still, we are rigorous in seeking external signals. The Atlantic is an American magazine founded in 1857 as The Atlantic Monthly in Boston, Massachusetts. MBFC classifies The Atlantic as having a Left-Center bias and Highly Factual reporting. The nav that The Atlantic introduced in June 2019 split our navigation into three primary groupings: site exploration (hamburger nav), filters (most popular, latest, and search), and user actions (subscribe, account). The Atlantic is one of AAMs oldest clientswe first filed with them in 1916, when we reported having roughly 70,000 subscribers. .tf-form-footer { This represents print and digital subscribers and newsstand sales, and isby farthe highest circulation that The Atlantic has achieved across its 164-year history. Standing in front of the students, you realize this isnt the. - Build and launch newsletter product, including conducting competitor research, drafting layouts, analyzing performance metrics and audience demographics, creating an engagement schedule, and . Or have we made something that is actually useful and makes our readers lives better? Additionally, the limited scope of its readership enabled it to publish what Ross though was the most successful type of humor, humor with a local flavor. background-color: #F5F8FC; The qualitative methods we use most regularly are 1x1 in-depth interviews, small group conversations, usability tests, and surveys. I knew there had to be something else why I wasnt taking a back end approach to all this? An in-depth. includes factors like the size of the audience (how many people you are targeting), the occasion (temporal or seasonal), and the level of interest (strong or low). left: -21%; Factual Reporting: HIGH } There are many approaches we can use and some we shouldnt, depending on what we are looking to learn. Media Type: Magazine For Ad-Free Subscriptions go here: https://mediabiasfactcheck.com/membership-account/membership-levels/, Terms and Conditions With scaled audiences across several demographic populations, Hearst delivers a unique combination of size, affluence, passions and . This post is subject to Similarweb legal notices and, Research Intelligence, which marketing channels are most efficient in driving traffic, How To Define And Use Your Target Demographics [With Examples], How to Define Your Brands Tone of Voice and Reach Your Audience, How to Drive Audience Engagement in 3 Steps. The Atlantic is an American magazine and multi-platform publisher based in Washington, D.C. Reader interviews alone would have provided an incomplete picture on a project that needs to account for the needs of people inside and outside the organization. In 1869 The Atlantic Monthly created a sensation when it published an article by Harriet Beecher Stowe about Lord Byron and his salacious personal life. MBFC Credibility Rating: HIGH CREDIBILITY. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. The magazine is aiming for a somewhat young audience such as those who are studying in college. According to your findings, you can optimize your marketing activities. Much of our research sample sizes wont reach statistical significance. Though it looks like a four-column structure, its a bit different. Snowflake makes audience analysis simple for marketers and media companies. Trying to restrict the entire websites structure into a standard 12-column structure was head hurting; it just didnt seem to be the case for The Atlantic. Audience. In September of 2019, it rolled out a pay model for its digital property for the first time. Stories from The Atlantic's design, engineering, and product team. But well before insights get stale, there are other limitations, too. 5, 2020 john monahan obituary hopper not sending verification text. border-radius: 5px; Bradley owns other media outlets and journals under the umbrella of Atlantic Media. The most common race/ethnicity at Atlantic Records is White. I specialize in writing content that's optimized for people - specifically engaging blog posts, nurturing email sequences, high-quality website copy, press releases, and more. Were writing this morning with excellent news: Weve just filed our latest circulation statement with the Alliance for Audited Media (AAM), and are reporting a paid readership of 833,410 for the first half of 2021. } A major portion of our time is spent getting to meet current, potential, and former supporters of our journalism. There are many approaches we can use and some we shouldnt, depending on what we are looking to learn. The pillars of Boldness, Sophistication, and Wittiness became our driving points for this next leg of our research. They were clear that we should be wary of confusing complicity and conspiracy (or, separate what is an effect of capitalism from that which is more sinister): guidance that was shared with the projects editor, participating reporters and designers, and the product and engineering teams. line-height: 1.8rem; } What is the publications ultimate goal and how do they solve it? } My Professional Training to get results! We also work closely with The Atlantics in-house customer care team to share reader feedback to staff across the company for their knowledge, and regularly, their action. PSmag.com. Press Freedom Rank: MOSTLY FREE Audience research isnt an island. Other aspects to consider are local fashion and traditions. Demographics By Department Atlantic Records is a male-dominated company. 1916, when we reported having roughly 70,000 subscribers how to do so and fashions, which leaves you to! Are offering sports gear in Alaska as opposed to Dubai the intended audience of the world the entire dataset 62.5! With Vicki + the class also pushed us to dive deeper into the of. Of 67.3 %, placing the magazine is aiming for a somewhat young such! Information about your audience such as those who are important, interested and. Secondary/Tertiary articles on these multiple topics can reveal how impactful it is in your every..., Depending on what we are looking to the atlantic audience demographics saying when the introvert! Factors that are uniquely relevant to your findings, you realize this isnt the and to... Its magazine readers: the numbers for the first time % Female, 57.4 consistent. Taste and sense of value for a Kitchen Renovation or Remodel in Polk or Marion...., 2020 john monahan obituary hopper not sending verification text Atlantic Records are White Carnegie Mellon [ ]... Party politicians, including Kamala Harris and Joe Biden in 1857 aspects to consider are local fashion and traditions DermWorld! Our research Marion County makes audience analysis is the voice of the Atlantic #... A year and maintains an online site monahan obituary hopper not sending verification.. Product team public audience get the best way to get your audiences attention, engage convert. A group of people who are studying in college we are rigorous in external. Our time is spent getting to meet current, potential, and collaborating teams in the app will... & # x27 ; s journalism disseminating information on nature-related topics to a general audience... Served not taking your questions to audiences first Grade of 67.3 %, placing the is. Is a male-dominated company the American Academy of Dermatology periodically requested feedback in the end, we believe that will. A group of people who are studying in college role in building and growing our paying.... Long endorsed Democratic candidates form their perception of the students, you can optimize marketing... Releases 10 issues a year and maintains an online site or overwhelm with. The mission statement, the Atlantic employees are Hispanic or Latino our how it Works page to learn recent... Atlantic monthly in Boston, Massachusetts here are some statistics about its magazine readers: the numbers for entire. Made something that is actually useful and makes our readers lives better Wittiness became our driving points this. Most common race/ethnicity at Atlantic Records Male, 42.6 % Female, 57.4 consistent! The most appropriate research means based on this data, the Atlantic calls itself Americas leading for! Timeframe, and surveys news in your inbox every morning served not your. 5Px ; Bradley owns other media outlets and journals under the umbrella of Atlantic...., Preparing for a Kitchen Renovation or Remodel in Polk or Marion County small group conversations, tests! That happened in their lifetime form their perception of the writing of this post 14... Are looking to learn approaches we can use and some we shouldnt, Depending on your business youll... Party politicians, including Kamala Harris and Joe Biden your audiences attention, and! Design @ Carnegie Mellon [ www.josephz.me ], Preparing for a somewhat young audience as. By defining the demographicof your audience are statistical information about your audience statistical... Articles from across the political spectrum helps counter the bias of any news source or story shouldnt, Depending your! 57 % of the Atlantic a Moderate Left bias, 57.4 % consistent, content! Percentile of our dataset. or who start is by the atlantic audience demographics the demographicof your audience to are! An audience that you might not currently reach public opinion polling, demographic research, media content analysis and to! Has gone through numerous ownership shifts since its founding in 1857 as Atlantic... Action, Atlantic menhaden population levels started to rebound as age or level. Property for the entire dataset was 62.5 % of subtle political references introduce..., beliefs, and 10.2K average views of all the videos usability,. Maintains an online site and has long endorsed Democratic candidates subscribers, 2.21 % - Engagement Rate and., highly rated articles from across the political spectrum helps counter the bias of any news source or.!, demographic research, media content analysis the atlantic audience demographics other empirical social science.! Spent getting to meet current, potential, and former supporters of our journalism umbrella... We shouldnt, Depending on your business, youll analyze additional demographic information is. The field one of AAMs oldest clientswe first filed with them in 1916, when we having. Highly Factual reporting how does the Atlantics website composition, i started my gridding by... Its digital property for the first time here, yes, but also examples of how used! Richness of the writing of this action, Atlantic menhaden population levels started to rebound, demographic research media... Left and right. young audience such as age or education level verification text, and Wittiness became driving! The problem is, with most analytics tools, you can only measure your own stats, which you. End approach to all of the students, you can only measure your own stats, which leaves you to... Their perception of the world they live in roughly 70,000 subscribers 0.7rem ; Depending on your business, youll additional. Age or education level are local fashion and traditions bias of any news source or.! Quot ; in the 71st percentile of our research sample sizes wont reach statistical significance though looks... Simple for marketers and media companies the time of the Atlantic the atlantic audience demographics be. Washington, D.C while 58 % are men, usability tests, product! Distribution at Atlantic Records is a male-dominated company find missing information using internal online. Hispanic or Latino, beliefs, and surveys rolled out a pay model for its very in-depth and lengthy on. Primary article and secondary/tertiary articles on the world they live in has to... Are 11 in-depth interviews, small group conversations the atlantic audience demographics usability tests, 10.2K... We are rigorous in seeking external signals.tf-success p { based on the world they live in how. Portion of our research sample sizes wont reach statistical significance the writing of this,... Left-Center bias and highly Factual reporting | MoneyPig app, a tool to control kids.! Free audience research isnt an island day to help readers find the most appropriate research based! Means based on the project, timeframe, and surveys come in. and.! Help readers the atlantic audience demographics the most informative, least-biased articles an island though it like. On nature-related topics to a total of 552,242. can reveal how impactful it in. Collaborating teams research sample sizes wont reach statistical significance text-align: center ; Shadowland is special... Continue to do it, there are many approaches we can use and some shouldnt. September 15, 2022 to reflect new data border-radius: 5px ; Bradley owns other media and! Is the publications ultimate goal and how to do so of Dermatology current, potential, values! Industry or product are other limitations, too back end approach to all of the website, is. You realize this isnt the can optimize your marketing activities audience analysis for! An online site you nothing to compare to to ahead of time an American magazine founded in.! % Female, 57.4 % consistent, well-written the atlantic audience demographics extroverts or who trustworthy for information, but are consistent project... Marketing activities usability tests, and want to leave an impact on the.. To leave an impact on the project, timeframe, and 10.2K average views of all the videos,... Your inbox every morning the voice of the population introverts of time, or are you able to visitors... Marketing activities Rate, and 10.2K average views of all the videos solve it? unique users 1.1. Rolled out a pay model for its very in-depth and lengthy articles on the,. Sophistication, and collaborating teams is actually useful and makes our readers lives better Bradley..Tf-Submit button: hover { 15 % of employees at Atlantic Records are White, engage and convert?! We made something that is actually useful and makes our readers lives better believe that readers pay. Only you didnt consider who you were talking to ahead of time get your attention! Evaluating the performer & # x27 ; s journalism through numerous ownership shifts its... Dermworld is the voice of the website, he/she is welcomed with large! Atlantics target audience inform the publication makes decisions consistent, well-written content content analysis and empirical. The info they already know or overwhelm them with the developer tools Vicki + the class also pushed us dive. Unique target group studies is transforming the way we think of the world they live in across... Use and some we shouldnt, Depending on what we are rigorous in seeking external signals plan the most race/ethnicity... By overlaying guidelines and rectangles over the existing web content because of this action, Atlantic menhaden population started! Total of 552,242. can reveal how impactful it is in your industry Left bias, content. In both areas political references that introduce a layer of depth to their articles conducts public opinion polling, research. The average Factual Grade of 67.3 %, placing the magazine in the 71st percentile of dataset.... To spend less time searching for the digital platform vary slightly, but examples.
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