The annual revenues of these Goliaths and behemoths are simply staggering (I did not have any idea about the actual numbers, until I read the article whose URL you have posted). Liberty Mutual settled the lawsuit in December 2001, which required additional disclosure and limited certain compensation to company officers and directors. On a practical level, the one where they are in a car crossing a bridge and Doug yells. I get what youre saying, Christy, but I think you are giving companies too much credit. What country was the real Vlad Dracula from? . The fictional dynamic duo are passionate about saving people from overpaying for one-size-fits-all insurance. Before signing with Liberty Mutual, Hoffman made frequent appearances in TV and film, usually in comedic roles. We have switched to another company! Doug simply comes across as a pushy salesman, and the emu has ZERO personality. Novlan says he was happy to be recognized in the street and requested to say Liberty Biberty. He said that heenjoyed playing the Liberty Mutual actor! Thank you, Michele. Dennis Hasbert is the safe drivers save 40 percent character in the Allstate Ads. Im sure Liberty Mutual has someone monitoring blogs and social media for discussions about their ads. As businesses evolve, they need a stable, adaptive insurer that is always looking ahead. We also rank 68th on the Fortune 100 list of largest corporations in the U.S. based on 2017 revenue. A digital effects company called The Mill created the visual wizardry, which includes the computer-generated emus feathers, fur, sunglasses, name badge, and more. So then, who is the actor who plays Doug in the Liberty Mutual commercials? But I can tell you that I am constantly impressed by the number of people who find this blog by searching Google using terms like Liberty Mutual ads suck, LiMu Emu is stupid, and **** Liberty Mutual. LOL. That doesnt inspire ANY buying. Yep, with the more recent ads showing LiMu Emu and Doug driving fast and recklessly in cars and on motorcycles, you really have to wonder what the hell this car-insurance company is thinking. We are an industry leader in affinity partnerships, offering car and home insurance to employees and members of more than 15,000 companies, credit unions, professional associations and alumni groups. But I think you might change your mind about emus being the funniest-looking birds. Even the other Limu Emu ads arent as awful, but now Ive developed an overwhelming, irrational hatred for Doug. Its abuse. Im a huge fan of these Limu ads. In any case, Goodby, Silverstein and Partners is the agency behind the Liberty Mutual ads. But now that I have, these are still dumb, unfunny ads lacking a coherent sales message. LM must have some pretty whacked out PR executives if they think the ads are effective. Virginia Drivers License: Requirements to Get One! Its the worst kind of bad; not they didnt know any better bad like local ads, but theyre trying too hard bad. The word Liberty repeated ad nauseum isnt a jingle its just stupid. I absolutely love the Emu and Doug as. Liberty Mutual By Helen A. Lee / Updated: April 28, 2022 1:18 pm EST In 2019, Liberty Mutual launched a new advertising campaign featuring LiMu Emu and Doug, a "fictional dynamic duo are. Maybe this is how you sale policies to people. Im starting to wonder if the people coming up with these ideas get high first. Like, word for word? This is irresponsible marketing malpractice. And the name of the actress present in this commercial is " Raushanah Simmons ", she is an actress and writer and best known for her movie "The Other Women" in 2014 and "Blackwell Summer Mysteries" in 2016. [50] LiMu is also accompanied by Doug who tries to keep LiMu from acting up. Hi, Ann. I told them I would only consider it IF they got rid of the annoying jingle. Doug, in the Liberty Mutual commercials, is played by actor and comedian David Hoffman. I know about emus because I helped take care of them in a zoo. Hi, Robert. Strange, I am Australian and live in Australia! Liberty Mutuals vapid message, Only pay for what you need, does a disservice to virtually everyone. Tell me about your PRODUCT. Then the progressive commercial with that weird guy who hold the processive sign and is so one dimension. For decades a powerhouse of great creativity and exceeding client expectations, this ad agency has fallen hard with this campaigns failures on so many levels. Emus are not self aware and Limu will NEVER recognize himself in a mirror! Its too bad about the new National Car Rental ads. Their commercials need to be cut back. That goes to show you just how fucking stupid this insurance company really is. Ill keep my eyes open for that ad. Agh, be careful what you ask for, Gail. A few years later they called me to try to get me back as a customer. Good on you, Gail. Jeez folks, get a life. Worst, most sickening ad campaign ever launched, this will go down in history as the destruction of television advertising, the stupidity of theses commercials is unparalleled. It (like so many others) plays on the smart woman/stupid man idea. Really? However, it can still be a lucrative market, as Jim Cashman proves. I had the misfortune of hearing that commercial the other day and it immediately set off my fight-or-flight response. If I may ask, what is it you like about LiMu Emu and Doug? LiMu and Doug bring a much-needed emu-and-human-sidekick elegance to it all. Never understood the connection of a flightless, big-butt bird with insurance. I think youve described Libertys advertising in a nutshell lame and incessant. What animal does Liberty Mutual use in their commercials? Now he's. What better way to prove the company is good at its job than to have real people step up and say so? (Liberty runs its ads incessantly, if you are fortunate enough not to know.). [21], In May 2017, Liberty Mutual Insurance completed its acquisition of Bermuda-based Ironshore Inc. from Fosun International Limited for $2.93 billion. I want $.05 for every thumbs up on this concept. Get some perspective. He credits his faith for his sobriety and says hes been clean since 2009. All are treated with respect. And I must say, the Liberty Mutual campaign withe the emu is one of the dumbest campaigns I have ever seen and I have seen a lot of them in my 45 years in the biz. David Hoffman has been in two Super Bowl commercials before (for Bud Light and Doritos, respectively), so he is no stranger to the spotlight. Youre a funny one, D. And I am happy to see that you have a good understanding of insurance. Thanks for reading, Tom, and stay tuned. Then, they added LiMu Emu and Doug. Despite what one writer in this thread mentioned about his dislike of Mayhem, I thought that most of those commercials were pretty funny especially during football season. They serve no purpose other than to sell a product. Other details of her early life include the identity of her parents and siblings. Good observations. 2. You lost me as a potential customer with 3 vehicles, 2 RVs, and 2 boats. So LiMu Emu is easily taken to be a random, meaningless character unrelated to Liberty Mutual or its brand promise. Ill admit I was just passing by and noticed this blog site and the subject attracted me. Where did you hear that Doug (David Hoffmann) writes the LiMu Emu commercials? Kind of monitoring when a decent show might be on and then muting when Limu..and Doug, the chubby kid eating shitburgers, the brilliant financial advisor who pontificates extraordinaire but actually says nothing, the mamas boy from another insurance company, the fake, fraud adventurer who thinks hes also a comedian, or the hillbilly street outlaws come on. Its not the bad writing. Mm, exactly, Doug says. Very simply I would never buy Liberty Mutual insurance due to their wasting money on the worse commercials I have ever seen. Its horrible! heh hehpecker headits funny cuz thats what it does in the latest commercial, right at the computer screen!! Check. But as to the only pay for what you need, that sounds slippery enough to make me think the policies have enough holes in them to be swiss cheese. Welcome to the Cranky club, Criswell! The question is, Ann: Would you have liked Cassidy from Law and Order more if he had had an emu as a partner? In late 2012, the Supreme Court of California depublished a contrary decision on the same issue. (Im talking to you, Flo, Mayhem Guy, and the bum-ba-bum-bum-bum-bum-bum folks with their museum of disasters). But what really irritates me is that while I am on furlough from my job due to the virus and have no idea when Ill be called back, the stupid twit girly man Doug is still drawing money for these commercials while comfortably quarantining. Yes, the bumbling white guy has been a thing in advertising for years now. In business since 1912, and headquartered in Boston, Mass., today we are a leading global insurer with operations in 30 countries and economies around the world. Ok, weve all had our time dissing Liberty Mutual on the stupid LiMu campaign. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Liberty Mutual TV Commercials. Dont call a summit of stakeholders. Call Disney. I checked Liberty Mutual's Q2 2020 financial performance and it appears the company lost $320 million. Geico has a talking gecko, who at 1 point never spoke, Liberty Mutual (rolls eyes). I am retired from the credit union and banking industries, where I ran internal marketing/advertising departments. But IMO its comedy gold. Another big winner there.. Its interesting because in the beginning, people seemed to like him. . Ill give you a hint: Its not the emu. No doubt theyve seen this blog as Ive tweeted my reviews to them as well. Almost the exact situation that changed my life forever except my suv driver did not have Liberty Mutual and carried only minimum coverage. If Anonymous finds the LiMu commercials entertaining and funny, Im guessing he/she also has the complete collection of Police Academy movies in his/her video library. All right, this made me laugh more than it should have. You will be helping God by being more like Jesus- Love, dont hate. Its difficult to decide which is worse. I dont see my comment so I guess you didnt like it.LOL, Oh, Brooklyn. Facebook: https://www.facebook.com/libertymutual/ Twitter: https://twitter.com/LibertyMutual. I hate making phone calls, and these commercials leave me no choice. Hoffman plays Doug, the 70s-era throwback in the popular, ubiquitous Limu Emu & Doug commercials for Liberty Mutual Insurance. Thanks again for replying, and feel free to stop back anytime you need to crank about some particularly crappy advertising. A longer cut reveals the magnitude of his difficulties. There you have it! I cant hold back any longer. We are an industry leader in affinity partnerships, offering car and home insurance to employees and members of more than 15,000 companies, credit unions, professional associations and alumni groups. Im Rob, the head crank here. The music is great too. Pay me for your next add campaign. Check. The price of insurance is already comical enough. Please make them stop! 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